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Yes!!! You can persuade anyone at anytime. Now you too can master the art of 'Persuasion'.
The primary objective of persuasion can be defined as being able to change ones thoughts and feelings towards a particular subject/object, so that these will merge, and finally equal the persuader's thoughts and feelings.
Persuasion is a form of social influence. It is the process of guiding people towards the adoption of other’s idea, attitude, or action by rational and symbolic (or logical) means. It is strategy of problem-solving relying on "appeals" rather than force.
Is it easy to persuade others?
Not at all! It’s extremely difficult to persuade others and make them do what you want them to do. Persuasion is an art. It is an art of making others to listen and follow you. Thus, the art of persuasion can be learned.
Just imagine yourself as a perfect speaker, communicator, influential and persuasive.
Persuasion helps you both in your personal and professional life. With persuasive skills your everyday interactions improve, such as -
· Negotiating a deal
· Increasing sales
· Improving relations
· Influencing your kids to do the right thing
· Getting an upgrade on a flight
· Convincing your business partner that you are right
· Asking a date out
According to Robert Cialdini in his book on persuasion, he defined six "weapons of influence":
By appeal to reason:
By appeal to emotion: